Privacy Policy

Last Updated: 2026

At equilibriumnaturalhealth.co.uk ("we," "us," "our," or "Company"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and services.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Name, email address, postal address, and phone number when voluntarily submitted through contact forms or newsletter sign-ups.
Technical Data: IP address, browser type, operating system, device identifiers, and internet service provider.
Cookies and Tracking: Information collected through cookies, web beacons, pixels, and similar tracking technologies to enhance your experience.
Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and interaction patterns with our content.
Affiliate Tracking: Information necessary to track affiliate conversions, commissions, and performance metrics related to casino and betting site referrals.

How We Use Information

We use the information we collect in the following ways:

To improve website functionality, user experience, and content relevance.
To conduct analytics and understand user behaviour and preferences.
To track affiliate referrals and calculate commissions for partnered casinos and betting operators.
To send newsletters, promotional materials, and updates (with your consent).
To comply with legal obligations and enforce our terms of service.
To detect, prevent, and address fraud, abuse, and security issues.

Cookie Policy

Our website uses cookies and similar tracking technologies. Cookies are small data files stored on your device that help us recognise you and enhance your experience. We use the following types of cookies:

Essential Cookies: Required for basic website functionality.
Analytics Cookies: Track site usage and performance (e.g., Google Analytics).
Affiliate Tracking Cookies: Monitor referrals to casino and betting partners.
Marketing Cookies: Support advertising campaigns and user targeting.

You can control cookies through your browser settings and opt-out of non-essential cookies at any time. Please note that disabling certain cookies may affect website functionality. You may also use tools such as the Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA) to manage advertising preferences.

Third-Party Links

Our website contains links to external websites, including casinos, betting operators, and other affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We recommend reviewing the privacy policies of any casino or betting site before providing personal information. Your use of third-party sites is at your own risk and subject to their terms and conditions.

Your Rights

Under UK Data Protection Law (including the UK General Data Protection Regulation), you have the following rights:

Right of Access: Request a copy of personal data we hold about you.
Right to Rectification: Request corrections to inaccurate data.
Right to Erasure: Request deletion of your data (subject to legal exceptions).
Right to Restrict Processing: Request limitation of how we use your data.
Right to Data Portability: Request your data in a portable format.
Right to Object: Object to processing of your data for marketing or analytics purposes.
Right to Withdraw Consent: Withdraw consent to data processing at any time.

To exercise any of these rights, contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Typically:

Personal data from contact forms is retained for up to 3 years.
Analytics and usage data is retained for up to 2 years.
Affiliate tracking data is retained in accordance with partner agreements, typically 12-24 months.
Cookie data is retained based on cookie expiration settings, ranging from session-based to 24 months.

You may request deletion of your data at any time, subject to legal or contractual obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us at:

Email: [email protected]
Website: equilibriumnaturalhealth.co.uk

We will respond to your inquiry within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Note: This Privacy Policy may be updated periodically. We will notify you of significant changes by posting the updated policy on this page with an updated "Last Updated" date.